In 1982, our company started off as an importer of activewear and swimwear products from America, Japan dan Hongkong.
We were one of the first company to bring active wear and swimwear products to Jakarta, Indonesia.
Due to the booming demands in the active wear products, we Started developing our own brands, Lee Vierra.
From there, we have expanded our brands locally and distribute our goods to all over Indonesia.
There are up to 150 counters in Indonesia, our main distribution channel include department stores such as:
Matahari, Sogo, Metro, Seibu, Centro, Chandra, etc.
The quality of our fabrics became a selling point for the local consumers.
We pay attention to details to our products and the quality of comfort of our goods to create garments representing to Indonesian culture needs.
We dedicate all our work for the glory of God and Eternal Majesty, and is manifest in the form;
to the consumer a quality product and excellent service, the employee work environment of fair, clean,
good working facilities, health insurance and welfare.
We are Indonesia's No. 1 activewear and swimwear label for women for more than two decades.
Our core brand value is to:
"Ignite Indonesia Enthuasiasm to Live a more Active Lifestyle."
Through the three pillars of:
Our passion are appreciation to the active women for keep doing regular exercise every day by providing sportswear
with good quality supported material technology that we use, for the convenience of exercise.
Eat a healthy diet, and apply a healthy lifestyle.
For good results over a long period of time.
Always think positively, and controling stress. Because in a healthy mind there is a strong soul.
Lee Vierra new identity is not just a clothing label, but it is a way of life.
With this mantra together with our clothing, we hope to encourage and motivate woman to be the best they can be.